Community Solutions

Business l Government l Economic Development l
Tourism l Special Events

Redpath and Associates brings you a powerful instrument for enhancing the tourism-based economy of your community. Our principal, Michael Redpath, has more than three decades of experience in both government and tourism. He is particularly known for identifying desired customers and developing strategies to attract those customers and fulfill their expectations.

Most recently, Michael Redpath served as Director of Public Affairs for the Borough of Seaside Heights for nearly six years. While there he influenced major changes in the image of that community and developed new markets for its tourism activities.

Redpath’s government experience is much greater than his service to Seaside Heights, however, having served on numerous state and county boards and advisory committees, and serving regulated clients as a registered lobbyist in Trenton for nearly two decades. He also interfaced regularly with county and municipal government in producing large scale events, and conducted both statewide and municipal ballot referendums.

A September 2000 Asbury Park Press article recognized Redpath as one of the most effective community television and film liaisons in New Jersey.  He put together and oversaw the relationship between MTV and Seaside Heights in 1998 that proved a watermark for MTV and the communities in which it stages its multi-month productions, particularly the summer beach houses.  Seaside Heights has seen significant continuing economic benefit from MTV's three month presence in 1998, without any notable disruption to the community.

Redpath served as chief operating officer for the Trump Castle World Championships of Offshore Powerboat Racing and Atlantic City's Beach Fest, two of the largest public events in New Jersey, in addition to many nearly as large events.  He brought that experience to Seaside Heights and substantially improved its interaction with the producers of the events that take place there.

While employed by Seaside Heights, Redpath took a broad, holistic approach to marketing, including looking at infrastructure issues that influence visitors.  His consumer affairs activities essentially did away with the custom T-shirt swindles that are prevalent in many tourism communities. He also brought about controls to an out-of-control  body piercing industry in the town.

Redpath serves, or has served, on the Governor's Advisory Council on Travel and Tourism, the Governor's Advisory Council on Adolescent Suicide Prevention, the Ocean County Mental Health Board, the Ocean County Mental Health Emergency Task Force, the Ocean County Tourism Advisory Council, and the New Jersey Boat Regulation Commission.

Special Events

Michael Redpath has created and managed some of the largest events in New Jersey. In many instances those events set standards for similar events throughout the country. Events Redpath has overseen and created include:

• Atlantic City's Beach Fest
• The Trump Castle World Championships of Offshore Powerboat Racing
• The Benihana Grand Prixs
• The Mid Atlantic In-Water Boat Shows
• and numerous similar events.

Four events for which he had considerable influence in creating that remain signature events in Atlantic City:

• Beach Fest
• The Great Jitney Race
• The Atlantic City Boat Show and
• The Atlantic City In-Water Boat Show.

Redpath's inventiveness includes volunteer recruitment and recognition, effective community and commercial partnerships, and the overall public design. Attention to customer delight, innovative marketing, and risk management ensure a quality event.

about us / community solutions / church solutions / client list / creative resources / library / speaking engagements / in the news / contact us / home

www.acreativeworld.com
©2001 Redpath & Associates, LLC • mredpath@acreativeworld.com